There is a misconception that marketing strategy is based on feelings and hunches. In the digital age, nothing could be further from the truth. Every effort has a performance metric when you are talking about advertising in the modern age of computers, tablets, mobiles phones and the consumer data they provide. Even the old grassroots efforts can be measured to make sure companies are putting their money where they see the highest ROI. But most brands are not reaching their potential market share, because they don’t know where to begin.
There are some simple steps that businesses can take in the digital space (which most aren’t doing) that can have a big impact on their market share. Proper SEO, integration with Google programs and allocation of a modest budget for paid advertising are just some of the ways companies can dip their toes into the wonderful, plentiful world of “marketing-done-right”. Boulder Digital Media can make you stand out. We can help you make a difference!